We held Mothers’ Day because we consider you to be special to the organisation and to let you know that your contribution is valued.
The purpose of doing such events is to focus on driving the brand internally in order to build a connection between the employer and employees which is important for the organisation.
Internal brand development aims to achieve the following:
Build a successful organisation as a collective
Ensure that BICACON GROUP becomes “The Employer of Choice”
Bring to focus the strategic importance of considering employees as internal customers
Encourage employees to deliver on the vision, mission and values of the organisation
Sensitise employees to be brand aware (employees are the face of the organisation especially when interacting with clients and stakeholders
It is all our responsibility to represent the brand well!!